Blog

5 reasons lead nurture deserves a place in your overall marketing strategy

You’ve mapped your customer journey, instilled an omni-channel customer experience and invested time into optimising your CRM. What more can you do to improve the conversion rate of your business? If you haven’t already, it’s time to introduce yourself to lead nurturing, which is a process that allows you to educate and pre-qualify your early …

How to make CX your B2B company’s competitive edge

More than product quality or price point, the biggest battleground for customer competition in 2021 remains customer experience (CX). And it’s clear from many studies and our lived experience that many organisations still have some work to do. B2B (business-to-business) companies in particular are lagging across board, with research showing they have an average customer …

The Future of Testing

AI-driven test automation: Separating fact from fiction

Idea Science’s Head of Testing, Dave Melgaard, discusses the current state of artificial intelligence in test automation. The allure of AI-driven test automation to automatically update test scripts as systems evolve is compelling. This is especially true for organisations who have experienced the ongoing burden of maintaining test automation scripts. Many leading test tool vendors …

How design thinking can improve the customer experience

It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at PepsiCo. Google leverages it to drive disruption in the technology market and IBM applies its principles daily. This is the power of design thinking, a customer-centric approach to problem-solving that’s being recognised worldwide as a …

5 top tips to kickstart a successful project

We at Idea Science know the importance of starting a project on the right foot. Whether it’s a marathon or a sprint, or something in between, there are several tried-and-tested strategies to make sure your team hits the ground running. Here are our top five. Assemble your team Make sure you have the right people …

Dynamic content: Why it works

Have you ever had an email appear in your inbox that felt as though it had been created just for you? At a time when our digital inboxes are constantly overloaded with email marketing, it takes a more personalised approach to stand out from the crowd. According to UK-based digital marketing company Emma, 74% of …

A software testing symphony

Idea Science’s Dave Melgaard talks music, changing careers and the importance of software testing. On the surface, music, business and testing may not seem to have much in common, but Idea Science’s recently appointed Head of Testing, Dave Melgaard, understands intimately the power of linking creativity, mathematics and performance. For the past 4 months, Dave …

Optimising the customer experience

Why an omni-channel strategy is the pinnacle of customer experience Whatever customer experience strategy you use, the end goal is the same – effectively communicating with your customers to cultivate a lasting and positive relationship. How you do it is the point of difference, and in today’s world of growing digital footprints and increased competition, …

2020: The year that was…

Idea Science CEO Peter Drum reflects on a year of massive change. What a year it has been! With the arrival of the COVID-19 pandemic so early on, businesses across Australia and beyond have been pushed to break down the barriers that they had previously been managing around (or simply avoiding) and change their processes …

Is your CRM set up for success?

Properly managed, a good customer relationship management (CRM) system has the potential to be your business’s greatest asset. But as technology, trends and your customer’s expectations evolve on a regular basis, it’s important to check in with your CRM software on a regular basis to reassess whether your business needs are being met. To do …