Blog

Is your rebate program well managed?

Part one of our two-part series on effectively managing your rebate system. For many B2B businesses, well designed and run customer rebate programs are extremely important and considered a major inducement in keeping customers engaged.  When run properly, a rebate program is beneficial to both sellers and buyers. Why?  Because rebates encourage loyalty and motivate …

Nurturing across the customer lifecycle – Part 2

Part two of our two-part series to courting customers. Welcome to part two of our look at nurturing across the customer lifecycle!  In the first part we discussed (with tips!)  how to nurture a customer across the life cycle [check out part one here].   This time we are going to look in detail at lead …

Image of the Customer Lifecycle created by Idea Science

Nurturing across the Customer Lifecycle

Part one of our two-part series to courting customers. In a two-part blog series, we are going to look at how we can nurture our customers through their customer lifecycle and give tips on the best way to nurture effectively. But first things first. Have you read up on the customer lifecycle basics? If you …

Meet Bronwen Edwards: our new Head of Digital Marketing

Growing up in country Victoria, Bronwen Edwards had limited exposure to the corporate world, but found her passion for marketing and technology when she moved to the city. We spoke to Bronwen during her first week as Head of Digital Marketing for Idea Science about her journey into digital marketing and the technology space, and …

3 secrets of Salesforce test automation

With so many considerations to be made, Salesforce test automation can be a trap for inexperienced players. But with expert knowledge and experience, these challenges can be overcome. Idea Science’s test automation guru Georg Fischer shares his secrets to navigating the automation of Salesforce testing. Focus on minimising risk and tracking your risk coverage It’s …

5 reasons lead nurture deserves a place in your overall marketing strategy

You’ve mapped your customer journey, instilled an omni-channel customer experience and invested time into optimising your CRM. What more can you do to improve the conversion rate of your business? If you haven’t already, it’s time to introduce yourself to lead nurturing, which is a process that allows you to educate and pre-qualify your early …

How to make CX your B2B company’s competitive edge

More than product quality or price point, the biggest battleground for customer competition in 2021 remains customer experience (CX). And it’s clear from many studies and our lived experience that many organisations still have some work to do. B2B (business-to-business) companies in particular are lagging across board, with research showing they have an average customer …

The Future of Testing

AI-driven test automation: Separating fact from fiction

Idea Science’s Head of Testing, Dave Melgaard, discusses the current state of artificial intelligence in test automation. The allure of AI-driven test automation to automatically update test scripts as systems evolve is compelling. This is especially true for organisations who have experienced the ongoing burden of maintaining test automation scripts. Many leading test tool vendors …

How design thinking can improve the customer experience

It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at PepsiCo. Google leverages it to drive disruption in the technology market and IBM applies its principles daily. This is the power of design thinking, a customer-centric approach to problem-solving that’s being recognised worldwide as a …

5 top tips to kickstart a successful project

We at Idea Science know the importance of starting a project on the right foot. Whether it’s a marathon or a sprint, or something in between, there are several tried-and-tested strategies to make sure your team hits the ground running. Here are our top five. Assemble your team Make sure you have the right people …