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From Salesforce to surf boat sponsorship

Idea Science sponsorship helps surf club stay competitive The team at Idea Science is used to giving businesses a competitive edge through marketing and technology. Now, they’re helping the boaties at a South Australian surf lifesaving club gain a competitive edge too. A three-year sponsorship deal between Idea Science and Seacliff Surf Life Saving Club …

world view from space station at night

5 top things to consider when building a customer nurture journey

How well you nurture your leads and existing customer relationships can be the difference between a successful marketing campaign and a flop. By building trusted relationships through a personalised, cross-channel experience, you can increase conversion rates and enhance brand loyalty. But in today’s digital, arguably complex, and customer-centric environment, what’s the best way to achieve …

Customer lifecycle 101: What you need to know

Understanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy, which should be a priority for any business or brand invested in their own future. But first, what exactly is the customer lifecycle? In a nutshell, it’s a tool that tracks and details the various stages a …

Idea Science takes 2020 Tricentis Partner Award

The hard work and innovation of marketing and technology consultancy Idea Science has been recognised with a coveted Tricentis Partner Award. The Australian company can now add 2020 Salesforce Transformation Partner of the Year for the Asia-Pacific region to its growing list of accolades. Idea Science CEO Peter Drum said the award was great recognition …

WATCH: Behind the desk with Peter Drum

Marketing has never been a more crucial tool to help businesses get ahead, especially in today’s digital landscape. In this video, Clair Morton sits down for a discussion with the CEO of Idea Science Peter Drum to cover topics including how marketing has changed this year, and why it’s so important to the success of …