Measuring the Customer Experience
Why a speedy response is important to customers Customers today are buying more than just your product, they are also buying the...
- 2 min
Customer lifecycle 101: What you need to know
Understanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy,...
- 2 min
Optimising the customer experience
Why an omni-channel strategy is the pinnacle of customer experience Whatever customer experience strategy you use, the end goal is the...
- 2 min
How design thinking can improve CX
It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at...
- 4 min
Nurturing across the Customer Lifecycle
Part one of our two-part series to courting customers. In a two-part blog series, we are going to look at how we can nurture our...
- 3 min
Is your rebate program well managed?
For many B2B businesses, well designed and run customer rebate programs are extremely important and considered a major inducement in...
- 3 min
Nurturing across the customer lifecycle – Part 2
Part two of our two-part series to courting customers. Welcome to part two of our look at nurturing across the customer lifecycle! In...
