2 min read

Introducing Scott Andrews as our new Chief Operating Officer

Sydney, March 4, 2024 - We are delighted to announce the appointment of Scott Andrews as our Chief Operating Officer (COO). Scott brings...

3 min read

Navigating Gmail and Yahoo's New Email Sender Requirements

Google and Yahoo have announced pivotal changes that will affect bulk email senders starting February 2024. For the purposes of this...

3 min read

The Importance of Proper Testing in Transformation Projects

Digital transformation is occurring everywhere. Whether through mergers/demergers, system upgrades, enhancements, or adoption of new...

4 min read

How to Start Sending Better Emails

Consider what is currently in your personal email inbox. We can guarantee that for most people, not only are there lots of spam emails,...

4 min read

5 Steps to Generate Better Leads, Through Web Personalisation

There is no doubt digital marketing is a must for your business in today’s millennial generation. You know the saying: if you're not on...

2 min read

Measuring the Customer Experience

Why a speedy response is important to customers Customers today are buying more than just your product, they are also buying the...

2 min read

Customer lifecycle 101: What you need to know

Understanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy,...

2 min read

Optimising the customer experience

Why an omni-channel strategy is the pinnacle of customer experience Whatever customer experience strategy you use, the end goal is the...

2 min read

How design thinking can improve CX

It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at...

4 min read

Nurturing across the Customer Lifecycle

Part one of our two-part series to courting customers. In a two-part blog series, we are going to look at how we can nurture our...

3 min read

Is your rebate program well managed?

For many B2B businesses, well designed and run customer rebate programs are extremely important and considered a major inducement in...

3 min read

Nurturing across the customer lifecycle – Part 2

Part two of our two-part series to courting customers. Welcome to part two of our look at nurturing across the customer lifecycle! In...

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