5 Steps to Generate Better Leads, Through Web Personalisation

There is no doubt digital marketing is a must for your business in today’s millennial generation. You know the saying: if you're not on...

Measuring the Customer Experience

Why a speedy response is important to customers Customers today are buying more than just your product, they are also buying the...

Customer lifecycle 101: What you need to know

Understanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy,...

Optimising the customer experience

Why an omni-channel strategy is the pinnacle of customer experience Whatever customer experience strategy you use, the end goal is the...

How design thinking can improve CX

It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at...

Nurturing across the Customer Lifecycle

Part one of our two-part series to courting customers. In a two-part blog series, we are going to look at how we can nurture our...

Is your rebate program well managed?

For many B2B businesses, well designed and run customer rebate programs are extremely important and considered a major inducement in...

Nurturing across the customer lifecycle – Part 2

Part two of our two-part series to courting customers. Welcome to part two of our look at nurturing across the customer lifecycle! In...

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