The Importance of Proper Testing in Transformation Projects
Digital transformation is occurring everywhere. Whether through mergers/demergers, system upgrades, enhancements, or adoption of new...
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- 4 min
How to Start Sending Better Emails
Consider what is currently in your personal email inbox. We can guarantee that for most people, not only are there lots of spam emails,...
- 4 min
5 Steps to Generate Better Leads, Through Web Personalisation
There is no doubt digital marketing is a must for your business in today’s millennial generation. You know the saying: if you're not on...
- 2 min
Idea Science Wins 2022 Tricentis Partner Innovation Award
Idea Science is proud to announce it has been named the APAC Innovation Partner in the Tricentis Partner Awards 2022.
- 3 min
Building Actionable Insights from Data
It's no surprise to anyone it’s the age of data, 1’s and 0’s are getting stored at record speed and the amount and type of data that we...
- 5 min
Machine Learning and Artificial Intelligence in Digital Marketing
For some time now, we’ve been hearing a lot about Machine Learning and AI, but what is it actually? And is it actually of any relevance...
- 3 min
5 reasons lead nurture deserves a place in your overall marketing strategy
You’ve mapped your customer journey, instilled an omni-channel customer experience and invested time into optimising your CRM. What more...
- 2 min
Measuring the Customer Experience
Why a speedy response is important to customers Customers today are buying more than just your product, they are also buying the...
- 3 min
AI-driven test automation: Separating fact from fiction
Idea Science’s Head of Testing, Dave Melgaard, discusses the current state of artificial intelligence in test automation. The allure of...
- 3 min
Celebrating the Women of Idea Science
What does bias look like in our daily lives? In our workplaces? In our interactions online? How does bias affect your co-workers,...
- 3 min
How to make CX your B2B company’s competitive edge
More than product quality or price point, the biggest battleground for customer competition in 2021 remains customer experience (CX). And...
- 1 min
Behind the desk with Peter Drum
Marketing has never been a more crucial tool to help businesses get ahead, especially in today’s digital landscape. In this video, Idea...
- 2 min
Idea Science takes 2020 Tricentis Partner Award
The hard work and innovation of specialist CX consultancy Idea Science, has been recognised with a coveted Tricentis Partner Award. The...
- 2 min
Customer lifecycle 101: What you need to know
Understanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy,...
- 2 min
From Salesforce to surf boat sponsorship
Idea Science helps Seacliff surf club stay competitive The team at Idea Science is used to giving businesses a competitive edge through...
- 2 min
Top 5 considerations when building a customer nurture journey
How well you nurture your leads and existing customer relationships can be the difference between a successful marketing campaign and a...
- 2 min
Is your CRM set up for success?
Properly managed, a good customer relationship management (CRM) system has the potential to be your business’s greatest asset. But as...
- 3 min
6 common test automation mistakes (and how to avoid them)
When it comes to planning or re-thinking your organisation’s approach to software delivery, the use of test automation is essential to...
- 2 min
Optimising the customer experience
Why an omni-channel strategy is the pinnacle of customer experience Whatever customer experience strategy you use, the end goal is the...
- 2 min
2020: The year that was…
Idea Science CEO Peter Drum reflects on a year of massive change. What a year it has been! With the arrival of the COVID-19 pandemic so...
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