Idea Science has merged with leading AI-powered consultancy Nexifi, significantly strengthening our digital and technology offerings. This merger follows a sustained and highly successful period of joint collaboration across a shared customer base throughout 2025-26, and marks a defining moment in the shared journey to deliver greater value for a wide range of customers and sustained growth for the group. More Capability. More Specialisation. The newly formed Nexifi Group wil

Idea Science is thrilled to announce reaching HubSpot Platinum Partner status

Google and Yahoo have announced pivotal changes that will affect bulk email senders starting February 2024. For the purposes of this...

Digital transformation is occurring everywhere. Whether through mergers/demergers, system upgrades, enhancements, or adoption of new...

Consider what is currently in your personal email inbox. We can guarantee that for most people, not only are there lots of spam emails,...

There is no doubt digital marketing is a must for your business in today’s millennial generation. You know the saying: if you're not on...

Idea Science is proud to announce it has been named the APAC Innovation Partner in the Tricentis Partner Awards 2022.

It's no surprise to anyone it’s the age of data, 1’s and 0’s are getting stored at record speed and the amount and type of data that we...

For some time now, we’ve been hearing a lot about Machine Learning and AI, but what is it actually? And is it actually of any relevance...

You’ve mapped your customer journey, instilled an omni-channel customer experience and invested time into optimising your CRM. What more...

Why a speedy response is important to customers Customers today are buying more than just your product, they are also buying the...

Idea Science’s Head of Testing, Dave Melgaard, discusses the current state of artificial intelligence in test automation. The allure of...

What does bias look like in our daily lives? In our workplaces? In our interactions online? How does bias affect your co-workers,...

More than product quality or price point, the biggest battleground for customer competition in 2021 remains customer experience (CX). And...

Marketing has never been a more crucial tool to help businesses get ahead, especially in today’s digital landscape. In this video, Idea...

The hard work and innovation of specialist CX consultancy Idea Science, has been recognised with a coveted Tricentis Partner Award. The...

Understanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy,...

Idea Science helps Seacliff surf club stay competitive The team at Idea Science is used to giving businesses a competitive edge through...

How well you nurture your leads and existing customer relationships can be the difference between a successful marketing campaign and a...

Properly managed, a good customer relationship management (CRM) system has the potential to be your business’s greatest asset. But as...