3 minHow to make CX your B2B company’s competitive edgeMore than product quality or price point, the biggest battleground for customer competition in 2021 remains customer experience (CX). And...
2 minCustomer lifecycle 101: What you need to knowUnderstanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy,...
2 min5 tips to kickstart a successful projectIdea Science understands the importance of starting a project on the right foot. Whether it’s a marathon or a sprint, or something in...
2 minHow design thinking can improve CXIt’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at...
4 minNurturing across the Customer LifecyclePart one of our two-part series to courting customers. In a two-part blog series, we are going to look at how we can nurture our...
3 minIs your rebate program well managed?For many B2B businesses, well designed and run customer rebate programs are extremely important and considered a major inducement in...
3 minNurturing across the customer lifecycle – Part 2Part two of our two-part series to courting customers. Welcome to part two of our look at nurturing across the customer lifecycle! In...