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Idea Science doubles down on Salesforce with Etica Digital acquisition

Idea Science has acquired leading digital services consultancy Etica Digital, strengthening our digital and technology offerings. 

Founded in 2020 and a recent CRN Fast 50 #2 , Etica Digital is a professional services firm specialising in solutions based on Salesforce, Mulesoft and other leading digital technologies. 

Peter Drum, Idea Science CEO says, “This transaction with Etica Digital demonstrates Idea Science's continued determination to remain at the forefront of digital CX transformation and provide our customers with the expertise and experience to support the delivery of their strategic goals”. 

The transaction will see Etica’s Founder and CEO, Simon Hammond, join Idea Science as Head of International Solutions.

Etica’s 30+ strong team will also join Idea Science’s team, which will continue to span Melbourne, Sydney, Adelaide and Philippines offices. 

“We are thrilled to be joining Idea Science, especially given the strong synergies and great opportunities between Idea Science and Etica Digital,” Hammond said.

The team will bolster the capabilities within Idea Science’s Technology Delivery practice, which is led by Edel Power

On the acquisition, Power says, “This deal allows us to more completely fulfil the proposition we're taking to market around how to design, build, test and optimise solutions for our customers.”

“With the first-class talent of Etica Digital’s team, we can deliver superior value to our customers and the broader market to ensure CX technology performs optimally, securely and with flexibility,” she says.

“The depth and scale of our integrated services expands Idea Science’s capabilities and extends our end-to-end technology implementation offering”.

Lisa Mena, Idea Science Head of Strategy adds, “By integrating Etica’s CRM, Integration and Digital Marketing capabilities into our technology delivery practice, we now offer a complete end to end CX technology implementation experience for our customers, with significant flexibility with new delivery locations and models to unlock further value”.

“Etica Digital’s team bolsters our ability to deliver larger and more CX-centric transformational projects to help our customers drive their business transformation goals”.


Why Etica Digital?

This acquisition strengthens our commitment to delivering compelling services by tapping into Etica's expertise in scaling, offshoring and outsourcing. Etica Digital has a proven track record of successfully sourcing and scaling digital people solutions across various technologies, with Salesforce as the main partner. We’re confident this collaboration will enhance our capabilities and drive innovation for cost effective, digital delivery excellence. 

Here’s what it means for you:

  • Doubling Down on Salesforce

Idea Science’s commitment to customers on the Salesforce platform gets a power boost - with additional expertise in CRM, Experience Cloud, Marketing Cloud, and MuleSoft.

  • Amplified Digital, Data & AI Capabilities

The union with Etica Digital propels us into new realms for digital, data, and AI. As we build our intelligent digital and data capabilities, we are excited about the prospect of accelerating the work we are already doing with customers. Our customers can expect more insights, personalized experiences, and transformative solutions, all helping to unlock unprecedented value from generative AI technologies.

  • Elevated Customer Value

Idea Science has always focused on customer value. This merger expands our services, expertise, and extends to a global delivery model. All this means more value delivered, and more happy customers.

  • Boost for Broader Partnerships

Our combined capabilities also bring greater strength and potential to our other partnerships across technology, marketing and digital solutions, with new delivery modes and a wider array of complementary skills available to meet needs.


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