6 common test automation mistakes (and how to avoid them)

When it comes to planning or re-thinking your organisation’s approach to software delivery, the use of test automation is essential to...

Optimising the customer experience

Why an omni-channel strategy is the pinnacle of customer experience Whatever customer experience strategy you use, the end goal is the...

2020: The year that was…

Idea Science CEO Peter Drum reflects on a year of massive change. What a year it has been! With the arrival of the COVID-19 pandemic so...

Dynamic content: Why it works

Have you ever had an email appear in your inbox that felt as though it had been created just for you? At a time when our digital inboxes...

A software testing symphony

Idea Science’s Dave Melgaard talks music, changing careers and the importance of software testing. On the surface, music, business and...

5 tips to kickstart a successful project

Idea Science understands the importance of starting a project on the right foot. Whether it’s a marathon or a sprint, or something in...

How design thinking can improve CX

It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at...

3 Secrets of Salesforce Test Automation

With so many considerations to be made, Salesforce test automation can be a trap for inexperienced players. But with expert knowledge and...

Nurturing across the Customer Lifecycle

Part one of our two-part series to courting customers. In a two-part blog series, we are going to look at how we can nurture our...

Meet Bronwen Edwards: our new Head of Digital Marketing

Growing up in country Victoria, Bronwen Edwards had limited exposure to the corporate world, but found her passion for marketing and...

Is your rebate program well managed?

For many B2B businesses, well designed and run customer rebate programs are extremely important and considered a major inducement in...

Nurturing across the customer lifecycle – Part 2

Part two of our two-part series to courting customers. Welcome to part two of our look at nurturing across the customer lifecycle! In...

Fast Tracking the Digital Road

Fast approaching his 5th year at Idea Science, Alex O’Donnell feels fortunate that he has grown up during what many refer to as the...

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