Category: Uncategorised

Meet Bronwen Edwards: our new Head of Digital Marketing

Growing up in country Victoria, Bronwen Edwards had limited exposure to the corporate world, but found her passion for marketing and technology when she moved to the city. We spoke to Bronwen during her first week as Head of Digital Marketing for Idea Science about her journey into digital marketing and the technology space, and …

How to make CX your B2B company’s competitive edge

More than product quality or price point, the biggest battleground for customer competition in 2021 remains customer experience (CX). And it’s clear from many studies and our lived experience that many organisations still have some work to do. B2B (business-to-business) companies in particular are lagging across board, with research showing they have an average customer …

The Future of Testing

AI-driven test automation: Separating fact from fiction

Idea Science’s Head of Testing, Dave Melgaard, discusses the current state of artificial intelligence in test automation. The allure of AI-driven test automation to automatically update test scripts as systems evolve is compelling. This is especially true for organisations who have experienced the ongoing burden of maintaining test automation scripts. Many leading test tool vendors …