Category: Strategy

Is your rebate program well managed?

Part one of our two-part series on effectively managing your rebate system. For many B2B businesses, well designed and run customer rebate programs are extremely important and considered a major inducement in keeping customers engaged.  When run properly, a rebate program is beneficial to both sellers and buyers. Why?  Because rebates encourage loyalty and motivate …

Nurturing across the customer lifecycle – Part 2

Part two of our two-part series to courting customers. Welcome to part two of our look at nurturing across the customer lifecycle!  In the first part we discussed (with tips!)  how to nurture a customer across the life cycle [check out part one here].   This time we are going to look in detail at lead …

Image of the Customer Lifecycle created by Idea Science

Nurturing across the Customer Lifecycle

Part one of our two-part series to courting customers. In a two-part blog series, we are going to look at how we can nurture our customers through their customer lifecycle and give tips on the best way to nurture effectively. But first things first. Have you read up on the customer lifecycle basics? If you …

5 reasons lead nurture deserves a place in your overall marketing strategy

You’ve mapped your customer journey, instilled an omni-channel customer experience and invested time into optimising your CRM. What more can you do to improve the conversion rate of your business? If you haven’t already, it’s time to introduce yourself to lead nurturing, which is a process that allows you to educate and pre-qualify your early …

How design thinking can improve the customer experience

It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at PepsiCo. Google leverages it to drive disruption in the technology market and IBM applies its principles daily. This is the power of design thinking, a customer-centric approach to problem-solving that’s being recognised worldwide as a …

5 top tips to kickstart a successful project

We at Idea Science know the importance of starting a project on the right foot. Whether it’s a marathon or a sprint, or something in between, there are several tried-and-tested strategies to make sure your team hits the ground running. Here are our top five. Assemble your team Make sure you have the right people …

Is your CRM set up for success?

Properly managed, a good customer relationship management (CRM) system has the potential to be your business’s greatest asset. But as technology, trends and your customer’s expectations evolve on a regular basis, it’s important to check in with your CRM software on a regular basis to reassess whether your business needs are being met. To do …

WATCH: Behind the desk with Peter Drum

Marketing has never been a more crucial tool to help businesses get ahead, especially in today’s digital landscape. In this video, Clair Morton sits down for a discussion with the CEO of Idea Science Peter Drum to cover topics including how marketing has changed this year, and why it’s so important to the success of …