Category: Marketing

5 reasons lead nurture deserves a place in your overall marketing strategy

You’ve mapped your customer journey, instilled an omni-channel customer experience and invested time into optimising your CRM. What more can you do to improve the conversion rate of your business? If you haven’t already, it’s time to introduce yourself to lead nurturing, which is a process that allows you to educate and pre-qualify your early …

How design thinking can improve the customer experience

It’s been credited with turning Airbnb from a failing start-up into a billion-dollar business and fostering a cultural transformation at PepsiCo. Google leverages it to drive disruption in the technology market and IBM applies its principles daily. This is the power of design thinking, a customer-centric approach to problem-solving that’s being recognised worldwide as a …

Dynamic content: Why it works

Have you ever had an email appear in your inbox that felt as though it had been created just for you? At a time when our digital inboxes are constantly overloaded with email marketing, it takes a more personalised approach to stand out from the crowd. According to UK-based digital marketing company Emma, 74% of …

Optimising the customer experience

Why an omni-channel strategy is the pinnacle of customer experience Whatever customer experience strategy you use, the end goal is the same – effectively communicating with your customers to cultivate a lasting and positive relationship. How you do it is the point of difference, and in today’s world of growing digital footprints and increased competition, …

world view from space station at night

5 top things to consider when building a customer nurture journey

How well you nurture your leads and existing customer relationships can be the difference between a successful marketing campaign and a flop. By building trusted relationships through a personalised, cross-channel experience, you can increase conversion rates and enhance brand loyalty. But in today’s digital, arguably complex, and customer-centric environment, what’s the best way to achieve …

WATCH: Behind the desk with Peter Drum

Marketing has never been a more crucial tool to help businesses get ahead, especially in today’s digital landscape. In this video, Clair Morton sits down for a discussion with the CEO of Idea Science Peter Drum to cover topics including how marketing has changed this year, and why it’s so important to the success of …