Blog

2020: The year that was…

Idea Science CEO Peter Drum reflects on a year of massive change. What a year it has been! With the arrival of the COVID-19 pandemic so early on, businesses across Australia and beyond have been pushed to break down the barriers that they had previously been managing around (or simply avoiding) and change their processes …

Is your CRM set up for success?

Properly managed, a good customer relationship management (CRM) system has the potential to be your business’s greatest asset. But as technology, trends and your customer’s expectations evolve on a regular basis, it’s important to check in with your CRM software on a regular basis to reassess whether your business needs are being met. To do …

6 common test automation mistakes (and how to avoid making them)

When it comes to planning or re-thinking your organisation’s approach to software delivery, the use of test automation is essential to optimise delivery speed and achieve a return on investment without compromising on quality. But that doesn’t make it a silver bullet for success – avoid these common mistakes to ensure you’ll get the most …

From Salesforce to surf boat sponsorship

Idea Science sponsorship helps surf club stay competitive The team at Idea Science is used to giving businesses a competitive edge through marketing and technology. Now, they’re helping the boaties at a South Australian surf lifesaving club gain a competitive edge too. A three-year sponsorship deal between Idea Science and Seacliff Surf Life Saving Club …

world view from space station at night

5 top things to consider when building a customer nurture journey

How well you nurture your leads and existing customer relationships can be the difference between a successful marketing campaign and a flop. By building trusted relationships through a personalised, cross-channel experience, you can increase conversion rates and enhance brand loyalty. But in today’s digital, arguably complex, and customer-centric environment, what’s the best way to achieve …

Customer lifecycle 101: What you need to know

Understanding your business’s personal customer lifecycle is a crucial first step in creating a long-term customer experience strategy, which should be a priority for any business or brand invested in their own future. But first, what exactly is the customer lifecycle? In a nutshell, it’s a tool that tracks and details the various stages a …

Idea Science takes 2020 Tricentis Partner Award

The hard work and innovation of marketing and technology consultancy Idea Science has been recognised with a coveted Tricentis Partner Award. The Australian company can now add 2020 Salesforce Transformation Partner of the Year for the Asia-Pacific region to its growing list of accolades. Idea Science CEO Peter Drum said the award was great recognition …

WATCH: Behind the desk with Peter Drum

Marketing has never been a more crucial tool to help businesses get ahead, especially in today’s digital landscape. In this video, Clair Morton sits down for a discussion with the CEO of Idea Science Peter Drum to cover topics including how marketing has changed this year, and why it’s so important to the success of …